Organizations from various industries are using live streaming to create meaningful, impressive connections with their audience. From well-organized conferences to friendly one-on-one chats, businesses of all sizes are opting for live streaming. Not only are organizations benefiting from live video strategy, but they are also creating stronger bonds with their audiences.

Businesses have realized that private live streaming is more than just a marketing tactic; it is now a form of media consumption. Virtual Tickets helps organizations to stream and share live videos with anyone at any time.

Whether you want to know how to communicate with professionals using a live video for training, for product launches or broadcasting seminars, The Virtual Ticket will let you know innovative ways to organically align with your organization’s goals.

That said, there is no doubt we are living in an age where we have exceptional access to unlimited content. In order for brands, businesses, and organizations to stand out in such a large crowd, be it through live streaming or events, the quality should be outclassed. At The Virtual Ticket, we see this commitment to live streaming happening in real-time.

Every day, The Virtual Ticket helps people and organizations get their ideas and events in front of audiences around the globe. We created this book because we understand that while private live streaming might be important for you or your business, that doesn’t mean it’s easy. We’ll get you up to speed with all things related to private live streaming; from the push you need to get started to the motivation you need to organize a private live stream. Whether it is for events or sharing information internally, we’ve always believed in the power of live streaming.

Why Does Your Organization Need the Virtual Ticket?

Organizations all across the world are diving into marketing and events. The question prevails: Why are brands investing big time in real-world experiences? Technology definitely has improved in the automated world, which is wonderful. From TV shows to Netflix, people binge-watch their favorite shows. But at the end of the day, we are all humans. We need personal interaction, recognition, and connection. That’s where private live streaming really comes in.

Various events may seem like a great option for a number of people. However, businesses are expanding the reach of their events with the help of live streaming. Let’s take the example of Nikon Inc. After coordinating speakers for interviews during a conference, their marketing team chose to live stream the sessions online. This helped Nikon Inc. to reach four times more audience as compared to the conference itself.

The point is, if a business is already bringing the talent in, then why not put a camera in front of them to reach as many people as possible? With a fairly modest increase in budget, you can reach a considerably higher audience. The Virtual Ticket helps creators, businesses, and organizations get their ideas and events in front of audiences around the world. A live moment captures the imagination and brings people together.

Face to face is the best form of communication, and private live streaming is the next best option. It creates a sense of inclusion and connection that is difficult to replicate through other forms of communication.

A Reach to the Global Audience

Even with so much advancement, reaching a broader range of global audiences through TV broadcasts is still not possible. However, with private live streaming, you can reach the audience throughout the globe and get direct viewership. It is one of the best ways to reach out to larger audiences without spending thousands of bucks and without any hassle of negotiations with multiple partners. The Virtual Ticket guide will let you know how you can reach a global audience without hefty expenses.

Lower Barriers to Getting Started

If you are a small organization, it is very difficult for you to get a slot on television. You need big budgets in order to broadcast on TV. However, private live streaming is for all. It is a completely different arena and more accessible. With it, you don’t have to worry about limited space or about high prices. Nowadays, high-quality camera equipment is easily available and the ease to get an internet connection has made live streaming even easier.

Multi-Device Streaming

Televisions are no more the most popular medium, smartphones and other digital devices have replaced them. Live Streaming allows you to tap into a wide audience wherever they are on their smartphones and laptops. Even televisions are now coming with inbuilt streaming applications, enabling traditional TV sets to keep up with the changing demand for media devices.

Generate Revenue

The Virtual Ticket guide will let you know the different ways you can generate revenue using live streaming. With numerous streaming software available, you can bring a worldwide audience to your club. This is an excellent way to make money while streaming your content. Creating live experiences along with the ability to instantly replay, live playback, pause capabilities, are what help in generating steady revenue.

What Does It Mean for Marketers?

Nowadays, brands are trying their best to leave a mark on social media and win customers through it. Both social media campaigns and paid promotions can increase the overall engagement of a brand with its audience. Live video streaming combines all of these elements into a new kind of medium with endless possibilities. It can help brands deliver trust factors in a way no one can even imagine.

Power of Live Streaming for Marketers and Brands

Private live streaming helps businesses to connect with their audience much more realistically. Moreover, it allows people to engage in the brand’s storytelling. No matter your business size, you can always benefit from live streaming. The Virtual Ticket guide will help you know how to deliver your brand message to prospects in innovative ways. Read the book to know different ways you can use to leverage live streaming for your brand.

Summary

The Virtual Ticket is now available for free at http://143.198.120.149/virtual-tickets. This book took our Chief Streaming Officer Paul Richards, 3 years to write. Our hope is that this book will push the industry forward and help event organizers and businesses from around the world work with virtual ticket sales. Learning how to increase brand exposure and event marketing with virtual tickets is a powerful new way to promote your business.

The post Learn how to host private live streams with The Virtual Ticket appeared first on PTZOptics.

The Virtual Ticket Online Course Components

The online course included with the Virtual Ticket helps viewers understand what it takes to plan to promote, sell and put on a virtual ticket experience. It starts by reviewing how to host an engaging virtual event. Then the course and book review how to generate revenue through live streaming. The next component involves event management and planning for adding a virtual ticket experience to an existing event. Finally, the book reviews the nuts and bolts required for live streaming an event and innovations in the industry you should know about.

1. Hosting Engaging Virtual Events
2. Generating Revenue Through Live Streaming
3. Event Management & Planning
4. Innovation & Mindful Thought Leadership

Below is an outline of what you will learn by reading The Virtual Ticket. Did I mention you can get a free copy here?

Virtual Ticket Course Overview

1. How to host a virtual event

   1. Size of the events industry
   2. Events break through the clutter
   3. Virtual tickets save the day
   4. Understanding an audience
   5. Real-time experiences
   6. Value Experience Diagram
   7. Diversify revenue streams
   8. Live broadcast translations
   9. Take your event global
   10. Types of major events

2. How to sell virtual tickets

   1. Virtual Ticket Price vs On-demand ticket price
   2. Customer Virtual Ticket Process
   3. Scalability of virtual tickets global
   4. Make any conference more profitable
   5. People at home are able to watch the event in their pajamas
   6. Virtual tickets are convenient
   7. Conferences that have a lot of things going on. The only way to watch everything is by watching on-demand recordings

3. Case Studies: Selling Virtual Tickets

   1. NAB Show Las Vegas
   2. This type of production value is ideal for large conferences with thousands of attendees
   3. IRL (In Real Life) streaming 
   4. The StreamGeeks Summit
      1. A full day of live streaming education
   5. over 250% more virtual tickets were sold than in-person tickets
   6. 2020 Worship Summit 
      1. This event also included a live face-to-face zoom video conference
      2. This was an all-digital summit

4. How to host a private live stream

   1. The value of a ticket sold is only as good as the event that you host and deliver
   2. live stream your event in a way that engages viewers’ senses
   3. Depending on the ticket price and the value you are attempting to deliver
   4. The money value of time chart
   5. Event Streaming Process
   6. Instagram influencers, people pay for close friend status
   7. Patreon pays out over 1 billion dollars to creators
   8. Vimeo helps creators sell video content
   9. Facebook groups help managers build online communities
   10. Twitch streamers are making millions of dollars
   11. Common paid virtual experiences

5. Event Planning For Online Audiences

   1. Events, regardless of their size, are complex things to manage
   2. This may be why so many amazing events are unable to add a live streaming element
   3. It’s very common for event planners to become overwhelmed
   4. Selling virtual tickets is one thing, accommodating a live online audience is another. 
   5. event-planning is crucial
   6. Event management software 
   7. Learn the basics of applying a project management approach to event planning in order to properly add a virtual attendee experience to your event
   8. By applying project management knowledge and skills to event planning, you can more easily add live streaming and virtual ticket sales to your event
   9. Changing consumer demands now require any competitive business to create experiences for their customers

6. Designing a Virtual Ticket Experience

   1. A Virtual Ticket should allow customers the ability to seamlessly access your event from anywhere with an internet
   2.  The Traditional Way: The event is held at a brick-and-mortar location (hotel, concert hall, etc) and people must be physically present at the venue to be part of the event.
   3. The Virtual Event: The event is completely online. 100% virtual events have no physical venue. These events are live-streamed in a studio or other locations and people view the sessions online.
   4. The Hybrid Event: A mix of traditional and virtual. Although the event is held at a physical location, people can participate remotely by logging into the online streams.
   5. Virtual Ticketing: Common Fears & Objection

7. Why People Attend Events

   1. Ticket Options Value vs Convenience
   2. Designing your experience
   3. Experience stages
   4. Value Experience Diagram
   5. Atmosphere
   6. Gamification
   7. Professional Development
   8. Networking
   9. Business Opportunities

8. Monetizing The Live Stream

   1. Website payment workflow

9. Virtual Event Ticket Pricing Structure

   1. Basic economics tells us that a perfect product price does exist
   2. when supply and demand meet in a place economists call the “equilibrium.” 
   3. Observing the law of supply and demand, in-person and virtual ticketing have one fundamental difference
   4. In-person tickets have a limited supply and virtual tickets have an unlimited supply
   5. Increased profits can be achieved when ticket price and demand rise together
   6. The goal for ticket pricing is to reach an equilibrium between price and demand
   7. Even though virtual tickets have an unlimited supply, suppliers still must find the perfect price to reach equilibrium. 
   8. Ticket type comparison charts
10. Tiered Levels for Tickets
    1. Categories of virtual access
    2. Paid and Discounted pricing strategy chart
    3. Live stream promotional strategies
    4. Preparing Your Event for the Live Stream

1. 

   Event Goals & Objectives: Why Is The Event Important?

   1. Determine the business problem your event will solve
   2. Perhaps your virtual ticket holders can ask questions during the presentation’s Q&A session
   3. Perhaps you can create a LinkedIn networking group to help encourage collaboration for members of your event. 
   4. Budgeting
   5. Budget for audiovisuals 
   6. Sponsor and partners

2. Important Venue consideration

3. Assembling Your Team And Finding Your Key Personnel

   1. Commitment and Reliability: Team members must have a stake in the success of the event. Event-planning is rife with uncertainty, so you want lots of stability in your team.
   2. Expertise vs. Availability: Sometimes you have to make a tradeoff between ability and availability. An expert who is unavailable is of no use to you.
   3. Able To Handle Pressure: Event-planners must think on their feet, be resourceful and respond with speed.
   4. Teamwork: An event planning team is all about synergy and teamwork. Try to build a team of people who complement each other. 
   5. The Event Director: Oversees everything and is usually responsible for communicating with external partners.
   6. Creative Team: Various team members who are responsible for branding the event and producing its communication materials.
   7. Treasury: Oversees budget implementation and disbursement of funds.
   8. Operations and Logistics: In charge of transportation, supplies, venue management, crowd management, parking, security, etc.
   9. Technical Team: Manages technology aspects of the event; equipment setup, video, displays, sound, lighting, and power.
   10. Catering: Responsible for creating the menu, plus food preparation, delivery, and service.
   11. Marketing and Sales: In charge of promotions; social media, ads placements, dispatch of invitations, email, ticketing, etc. This may include PR (Public Relations) and the drafting of press releases. It’s important to make your event available to the press that may be interested in attending. 
   12. Entertainment: The role explains itself. This may include a host for your online audience and live stream. This role could also include a host who keeps the flow of event moving in-between sessions. 

4. Marketing Your Event Experiences

   1. WORK BREAKDOWN STRUCTURE 
   2. The 100% Rule: It states that your Work Breakdown Structure must contain 100% of the tasks that are included within the project. In other words, no task can be excluded.
   3. Deliverable: This defines a specific product, outcome or service that must be created before any task listed on the WBS can be considered as finished.

5. Preparing Your Event for Live Streaming

   1. marketing for your event should be approached strategically 
   2. Sure, you may be able to drive traffic to your event’s landing page, but is your call to action compelling enough to convert those visitors into paying customers
   3. The elevator pitch 
   4. explain exactly your event will not be
   5. How do you garner enough attention surrounding the event to get people to buy tickets?
   6. Calculate your ROI for a ticket sold
   7. The Number One Factor: Know Your Event
   8. Event marketing chart
   9. All the bold chapter points

6. Venue Consideration

   1. Just follow all of the bullet points in book
7. Mindful Video Production
8. Innovation in Video Production, Conference and Content Delivery
9. Putting the Fun Back in Fundraising

Conclusion

This book is a great learning resource for anyone thinking about live streaming an event that wants to sell virtual tickets. Careful consideration should go into planning events that are worth paying for. Learning how other innovative event planners are putting together live events is great for perspective. Download a free copy of this book at http://143.198.120.149/virtual-tickets

The post The Virtual Ticket Book Published! appeared first on PTZOptics.